Trademarks play a vital role in building an impactful IP portfolio, distinguishing a company in the market, and enhancing the overall value of its assets. Serving as the core essence of a brand, trademarks act as the expressive voice of a business, communicating its values, ideas, and distinctive image, whether it’s a startup, an individual entrepreneur, or a multinational corporation. Additionally, the visual elements of products, including their shapes, contours, patterns, textures, and colors, create a lasting impression and effectively convey the company’s corporate identity. These aesthetic features can be registered as industrial designs, offering extensive protection for newly introduced goods.